IPTVhub started because two people in Toronto cancelled their cable subscriptions in 2016 and could not find a replacement that handled Canadian regional sports correctly. Every provider we tried carried a single national sports feed, which meant Alberta and Oilers fans watched a blackout screen while the rest of the country watched hockey.
That is a small, boring, specific problem. It is also the kind of problem that reveals whether a service was built by people who actually watch Canadian television or by an operation reselling a generic international package with a maple leaf on the website.
Nine years later the same principle drives most of what we do. We carry all four regional sports feeds separately. We carry the French lineup properly rather than as a token gesture. Our support hours are in Eastern time because our customers are. And we price in Canadian dollars so that nobody discovers a foreign transaction fee on their statement.